NI, Xin; ZHANG, Yitian; PU, Yanli; WEI, Ming; LOU, Qi. A Personalized Causal Inference Framework for Media Effectiveness Using Hierarchical Bayesian Market Mix Models. Journal of Advanced Computing Systems , [S. l.], v. 3, n. 9, p. 9–23, 2023. DOI: 10.69987/JACS.2025.50103. Disponível em: https://scipublication.com/index.php/JACS/article/view/67.. Acesso em: 18 aug. 2025.