YIFEI LU; JINYI MU; THAO TRAN. Uncertainty-Aware Uplift Modeling for Safer Marketing Targeting: Conformal Prediction and Bayesian Calibration with LCB Policies. Journal of Advanced Computing Systems , [S. l.], v. 4, n. 5, p. 84–101, 2024. DOI: 10.69987/JACS.2024.40507. Disponível em: https://scipublication.com/index.php/JACS/article/view/330.. Acesso em: 5 mar. 2026.